Snoop Dogg Joins Forces With Cryptocurrency Gaming Platform Roobet

Crypto casino gaming platform Roobet snapped up a partnership with the D-O-double-G Snoop Dogg Wednesday. 

“Turns out, I’ve been a kangaroo (joking about Roobet’s kangaroo mascot) this entire time,” Snoop Dogg said in a press release. “These guys are doing something different. This partnership just feels natural, and we’re going to blaze a trail for the future of online entertainment.”

Snoop, real name Calvin Cordozar Broadus Jr., joins a platform that claims it has taken over three billion wagers as he continues his foray into Web3.

Roobet launched in 2019 as a division of Raw Entertainment B.V. Part of its goal is to be an innovator in gaming as it expands into the world of cryptocurrency amid the development of Web3.

Web3 is an update on the modern world wide web system that uses concepts such as blockchain technology, decentralization, token currency, and more. Non-fungible tokens (NFTs) and cryptocurrency are part of Web3. 

Roobet’s resounding success as a Web3 platform comes despite it not operating in the American market—however, it would be in a stronger position to do so now that it has partnered with one of the most recognizable faces in the country.

Although Snoop did not confirm that as a plan, he said that exciting times are approaching.

“Roobet took amazing care of me even before they knew who I was, bringing the ultimate player experience, and I been sayin’ Roooooo ever since,” Snoop said. “We share the love of doing new things, and we care about our fans—so we’re gonna change the game and do it better than it’s ever been done.” 

Online crypto gambling is not explicitly legal or illegal in the United States. Many states have laws in place regarding traditional online casinos and online gaming in general, however.

Connecticut, Delaware, Michigan, New Jersey, Pennsylvania, and West Virginia all allow online casinos. All of these states also allow residents and visitors to place online sports bets through the use of legal sportsbooks, whether that be their web or mobile app platforms.

There are no mainstream casinos or sportsbooks that accept cryptocurrency as a form of payment in America. But again, platforms that do, such as Roobet, are not outlawed by the existing legal framework.

This is not the first time that Snoop, a Long Beach, California native, has been in the headlines in the world of crypto. In the summer of 2022, he joined forces with Food Fighters Universe, founded by three crypto entrepreneurs, to launch the NFT-themed restaurant Dr. Bombay’s Sweet Exploration. That was Food Fighters Universe’s second Web3 eatery, alongside Bored & Hungry (a play on the popular NFT collection Bored Ape Yacht Club).

In 2021, one crypto user used Web3 as an opportunity to get closer to Snoop—digitally, at least. The anonymous person paid $450,000 to purchase a lot in The Sandbox next to the rapper’s online abode.

Roobet plans to use Snoop as a global ambassador for its online gaming services. There are plans for him to host events, like meet and greets, and raffles to win a variety of prizes such as backstage passes at his concerts. 

Roobet is also throwing a party to celebrate its new Death Row Records partner and will be giving away $100,000 in prizes through a raffle. According to the company’s website, every $500 wagered at the casino and sportsbook will translate to one raffle ticket.

“Since day one, our mission has been to push the boundaries of what a gaming brand can be, and Snoop’s a real visionary,” said Roobet co-founder. “Together, we’re going to truly revolutionize the online entertainment experience. With Snoop by our side, the future of digital entertainment is looking brighter than ever.” 

Roobet customers can play a variety of casino games and slots or place bets on sports events across the globe. It accepts Bitcoin, Litecoin, and Ethereum as forms of payment.