The seven founding members of ROGA are responsible for a combined 85 percent hold on the legal online sports betting market in America.
Part of their commitment to their new endeavor saw them pledge more than $20 million in initial funding. Together, they will tackle a variety of subjects, including education for gamblers, responsible promotion and advertising, standards for operations, and more.
The collaboration between the members will result in the creation of a shared database that will contain information about consumer protections, though the exact framework of that is unclear.
The group will also establish a certification process to ensure that its members are upholding the responsible gambling standards that are at the essence of the union. Each operator will be incentivized to participate in the process.
“I’m incredibly excited to move this forward and to really do some impactful things and to really expand the knowledge through the research and to create these evidence-based best practices and to really empower players with information,” said Shatley.
“Together, our members will work alongside researchers, experts, regulators and stakeholders to promote responsible online gaming and maximize our efforts to support additional responsible gaming education and awareness,” Shatley continued. “By coming together with a clear set of objectives, ROGA and our members will work to enhance consumer protections and help provide easier and more efficient access to responsible gaming tools for consumers to enjoy the entertainment of online gaming.”
The National Council on Problem Gambling said that an estimated two million adults are considered to display severe problem gambling behaviors. An additional five million-eight million also suffer from a moderate or mild gambling problem.